Priority Bicycles Priority Coast

Designed, assembled, and tested in coastal climates around the globe, no other beach cruiser has this level of features designed to take on the salt, sand, and water at the beach. Built on a foundation of the Gates Carbon Drive Belt with an ultralight rustproof frame and fork, combined with sealed bearings, you’ve got the smoothest ride at the beach. 
The 1, 3, and 7 speed version come with a traditional beach cruiser foot (coaster) rear brake, a front hand brake, and a double kickstand. The 3 and 7 speed Coast feature a Shimano Nexus hub.
The new enviolo Coast features a seamlessly shifting, continuously variable enviolo City hub to go up and down hills effortlessly with a simple twist of the wrist, free of any gear confusion. The enviolo model also features front and rear dual piston 174HUDSON hydraulic disc brakes (hand operated).
For our new Pantone Color of the Year 2022 Color, select Single Speed & Step Through to find the Limited Edition color-way.
PSA: Most bicycles are selling out before they are produced. If you are looking to purchase a bicycle, we encourage you to back-order early. Our individual product pages reflect the most accurate back-order and ship dates for each model, and we generally sell out of most models before the date posted. Secure your ship date with a back-order, which can be cancelled at any time for a full refund before your bicycle ships.